diff --git a/README.md b/README.md
index 93d80e17..ca48eb2d 100644
--- a/README.md
+++ b/README.md
@@ -46,11 +46,12 @@ Because these tokens are signed by dex and [contain standard-based claims][stand
 
 For details on how to request or validate an ID Token, see [_"Writing apps that use dex"_][using-dex].
 
-## Kubernetes + dex
+## Kubernetes and Dex
 
-Dex's main production use is as an auth-N addon in CoreOS's enterprise Kubernetes solution, [Tectonic][tectonic]. Dex runs natively on top of any Kubernetes cluster using Third Party Resources and can drive API server authentication through the OpenID Connect plugin. Clients, such as the [Tectonic Console][tectonic-console] and `kubectl`, can act on behalf users who can login to the cluster through any identity provider dex supports.
+Dex runs natively on top of any Kubernetes cluster using Custom Resource Definitions and can drive API server authentication through the OpenID Connect plugin. Clients, such as the [`kubernetes-dashboard`](https://github.com/kubernetes/dashboard) and `kubectl`, can act on behalf of users who can login to the cluster through any identity provider dex supports.
 
-More docs for running dex as a Kubernetes authenticator can be found [here](https://dexidp.io/docs/kubernetes/).
+* More docs for running dex as a Kubernetes authenticator can be found [here](https://dexidp.io/docs/kubernetes/).
+* You can find more about companies and projects, which uses dex, [here](./ADOPTERS.md).
 
 ## Connectors
 
@@ -124,8 +125,6 @@ be security-related.
 [jwt-io]: https://jwt.io/
 [kubernetes]: http://kubernetes.io/docs/admin/authentication/#openid-connect-tokens
 [aws-sts]: https://docs.aws.amazon.com/STS/latest/APIReference/Welcome.html
-[tectonic]: https://tectonic.com/
-[tectonic-console]: https://tectonic.com/enterprise/docs/latest/usage/index.html#tectonic-console
 [go-oidc]: https://github.com/coreos/go-oidc
 [issue-1065]: https://github.com/dexidp/dex/issues/1065
 [release-notes]: https://github.com/dexidp/dex/releases